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December 7, 2010

Honda: The Cog


Honda's The Cog commercial was no where near as viral as the Old Spice's commercials but was incredibly successful in its own right. This advertisement is similar to the previously discussed ad Guiness Tipping Point. Both of these commercials uses a cleverly designed chain reaction course to entertain its viewers. Such a creative and entertaining commercial resulted in Honda's site being the second most visited automobile site within 24 hours.



Prior to this marketing campaign, Honda products were experiencing a decline in European sales since 1998. Their products were considered inferior and Nissan took their second place as a Japanese automobile manufacturer. The interactive version of The Cog were viewed by over 250,000 people with an average of two and a half minutes spent viewing.

The entire campaign carried a substantial price tag of around $9.5 million. Around $1.6 million went directly to production of The Cog commercial. During production, an insane -606- takes was required in order to capture the perfect domino sequence. Since much of the course needed to be reset after every take, the whole filming process took four days to complete.

7 comments:

Suciô Sanchez said...

Some real troll-physics moments in there but very well done.

Rezden said...

I saw this one and thought it was pretty cool. Seems to be the new trend in commercials. Thanks Old Spice.

Mister Sharaf said...

for me commercial is stupid!

Mr Bouchard said...

I still don't want an Accord but I sure would show this video to some of my friend!

Rorschach Redemption said...

@Mister Sharaf...why?

Truth Finder said...

haha the sugarhill gang song at the end. was the cream on the pie.

Das Auto! said...

i don't understand how those tires went up-hill.. maybe i was just looking at it wrong, but that accord wagon is ugly in my opinion. i'm just not a wagon guy unless it's an AMG mercedes or a CTS-V wagon

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